PR can be used as a tactic to communicate information at key times or as part of a strategy to build brand awareness over time. We can work with you on project-by-project PR, or provide an on-going service. PR Projects Product launches, press conferences, sponsorship deals, etc. achieve more impact with PR coverage, but do require a great deal of additional work. M+ can produce press material, styled for editorial acceptance including: Benefits to end users Differentiating features Technical specifications Corporate background Good photography is essential for good coverage. We can manage photography and use digital photo manipulation to create a dynamic image. Creation of generic branded concept schematics also achieves excellent coverage. M+ will research the media to ensure that information is sent to a list of relevant publications for maximum impact and cost effectiveness. The release is then printed onto your press paper or letterhead and sent with the photo in personally addressed envelopes and posted. The release is also sent electronically via e-mail and stored in the M+ client media library for future requests. M+ also recommend that you store all press releases on your own web site. On-going PR Key benefits of PR: Raise company or brand profile Warm up the sales environment and influence customer perceptions Publication of articles, case studies and news items will build credibility as a preferred supplier Helps penetration of new markets Reinforce status in key market sectors Start-up activities include: Establish lines of communication between M+ and your sales, marketing and technical personnel to generate a regular flow of information Identify key issues of media interest Develop a corporate background release Build a prioritised media list Search media features list for opportunities Plan future activity, based around key points in your calendar Formalise contact with editors and journalists in your target media Programme development and on-going activity Why Market Plus? M+ understand the media and what they are looking for in a news or product release. M+ are experienced at writing releases on highly technical products in a way that the press can digest and edit for their publications. M+ can arrange press conferences, product launches M+ can develop added value products that will bring the press to you.